Hiring: Marketing Content & Growth Manager for Travel Cat & Sister Agency
The Marketing Content & Growth Manager will play a crucial role in driving sales and business growth for Travel Cat, the leading cat travel brand worldwide. Working closely with the co-founder, you will assess various marketing opportunities, generate innovative ideas, oversee a team of freelancers, and personally execute initiatives. (80% of time).
This role also includes marketing coordination of SMS / email campaigns for another pet brand through Travel Cat’s sister agency, MEOS Digital. (20% of time).
We are seeking a highly proactive and independent individual with exceptional attention to detail, as projects will be diverse and concurrent, necessitating strong project management skills.
This role offers a lot of room for growth for the right person.
Skills
- Exceptional writing abilities across multiple mediums, including social media, video, and email
- Proficient in managing marketing campaigns across various verticals and channels from inception to completion
- Previous experience in managing freelancers / coordination across team members
- Proficient in social media marketing and familiar with emerging trends
- Knowledge of email and SMS marketing strategies
- Ability to evaluate marketing metrics and possess a business-oriented mindset
Responsibilities
- Handle collaboration requests and establish brand partnerships
- Devise and implement marketing campaigns with the support of the team and available resources
- Create compelling content for videos, including user-generated content and professional productions
- Pursue PR opportunities and cultivate relationships with relevant writers and industry websites
- Rep Travel Cat at industry events
- Assist in evaluating and selecting event opportunities
- Craft copy for various marketing needs
- Oversee retention initiatives to enhance customer loyalty
- Manage initiatives related to the affiliate program
- Coordinate marketing efforts for product launches
- Coordinate/project manage email / SMS campaigns for pet brand under Travel Cat sister agency MEOS Digital
Requirements
- 2-5 years of marketing experience
Details
- Remote with WeWork budget available
- Flexible hours, with some hours in 9-6pm ET time frame required
- Part-time with goal of full time
- 15-25 hours to start with room to grow
- Pay $22-$28 an hour based on level of experience
To Apply Send the follow to info@yourcatbackpack.com
- Your 1 page resume
- Links to marketing campaigns / content you’ve created
- Links to relevant writing samples (social media posts, emails, etc)
- A brief cover letter / blurb in the email describing your interest in the role and how your experience is relevant
- Your experience with cats - do you currently have any, etc