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Hiring: Marketing Content & Growth Manager for Travel Cat & Sister Agency

The Marketing Content & Growth Manager will play a crucial role in driving sales and business growth for Travel Cat, the leading cat travel brand worldwide. Working closely with the co-founder, you will assess various marketing opportunities, generate innovative ideas, oversee a team of freelancers, and personally execute initiatives. (80% of time).

This role also includes marketing coordination of SMS / email campaigns for another pet brand through Travel Cat’s sister agency, MEOS Digital. (20% of time).

We are seeking a highly proactive and independent individual with exceptional attention to detail, as projects will be diverse and concurrent, necessitating strong project management skills.

This role offers a lot of room for growth for the right person.

 

Skills

  • Exceptional writing abilities across multiple mediums, including social media, video, and email
  • Proficient in managing marketing campaigns across various verticals and channels from inception to completion
  • Previous experience in managing freelancers / coordination across team members
  • Proficient in social media marketing and familiar with emerging trends
  • Knowledge of email and SMS marketing strategies
  • Ability to evaluate marketing metrics and possess a business-oriented mindset

 

Responsibilities

  • Handle collaboration requests and establish brand partnerships
  • Devise and implement marketing campaigns with the support of the team and available resources
  • Create compelling content for videos, including user-generated content and professional productions
  • Pursue PR opportunities and cultivate relationships with relevant writers and industry websites
  • Rep Travel Cat at industry events
  • Assist in evaluating and selecting event opportunities
  • Craft copy for various marketing needs
  • Oversee retention initiatives to enhance customer loyalty
  • Manage initiatives related to the affiliate program
  • Coordinate marketing efforts for product launches
  • Coordinate/project manage email / SMS campaigns for pet brand under Travel Cat sister agency MEOS Digital

 

Requirements

  • 2-5 years of marketing experience

 

Details

  • Remote with WeWork budget available
  • Flexible hours, with some hours in 9-6pm ET time frame required
  • Part-time with goal of full time
  • 15-25 hours to start with room to grow
  • Pay $22-$28 an hour based on level of experience

 

To Apply Send the follow to info@yourcatbackpack.com

  • Your 1 page resume
  • Links to marketing campaigns / content you’ve created
  • Links to relevant writing samples (social media posts, emails, etc)
  • A brief cover letter / blurb in the email describing your interest in the role and how your experience is relevant
  • Your experience with cats - do you currently have any, etc