Skip to content

Cart

Your cart is empty

Get Free U.S. Shipping On All Orders $89+

Article: 6 Important Instagram Tips for Pet Stores that Will Drive Business and Foot-Traffic

6 Important Instagram Tips for Pet Stores that Will Drive Business and Foot-Traffic

Instagram is our favorite tool for marketing at Your Cat Backpack. One of the big benefits of carrying Your Cat Backpack (yes, we do wholesale, learn more here) is that our products are incredibly social media-friendly!

We've learned a lot growing @YourCatBackpack to 33,000+ followers and over 1,000+ posts using our hashtag #YourCatBackpack, and our background is in digital marketing. 

We want to be sure all of our retail partners — and all the incredible pet stores out there — know how to drive traffic to their store using Instagram.

Here are some of our biggest tips for driving business to your retail store with Instagram!

 

1. Pick a hashtag and include it in your bio

Make it easy for your customers to know what hashtag to use. Be sure to add it to all of your posts too. You can always add it to old posts. This way you can easily find and share posts your customers have posted!

 

Your Cat Backpack's Instagram Profile

 

2. Use story highlights for evergreen information

FAQs, store hours, the brands you carry, and press are examples of information you want people to see at all times. Make story posts and create story highlights with that content so people have easy access to it.

 

3. Research hashtags and locations relevant to your customers

What hashtags and locations are your (potential) customers using in their posts? Think more specifically, niche, and local than #dogs, #cat, #ilovemypets. After you find them, engage with folks who use them.

 

4. Run giveaways with other relevant businesses

Giveaways drive engagement. Have folks like, follow, and tag people in the comments to enter. Promote your giveaways through email too.

 

5. Encourage people to message and interact with you

Make your profile a business account (it's free), so people can contact you in multiple ways and use direct messages (DMs) as a customer service channel. You can use "Quick Responses" to save messages about common questions, like your address and store hours.

 

6. Post about your new product arrivals

Let people know when you get new products and brands in-store — it's one of the best ways to get people to follow and keep coming back!

 

 

What are your favorite tips? Your favorite retail stores to follow on Instagram? Share in the comments! 

Want to bring Your Cat Backpack into your independent pet store? Fill out our wholesale interest form here.

Leave a comment

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.

All comments are moderated before being published.

MORE CAT TRAVEL RESOURCES & FUN

Emergency Prep Tips: Keeping Your Cat Safe in Case of a Disaster
cat backpack

Emergency Prep Tips: Keeping Your Cat Safe in Case of a Disaster

From floods to hurricanes and house fires, you never know when disaster might strike—which is why it’s good to always be prepared. If you have a little fur baby to take care of, you’ll want to make...

Read more
Harness Training and Cat Backpack Adventures: Everything You Need to Know for Stress-Free Travel with Your Cat from Expert Cat Parents
adventure cats

Harness Training and Cat Backpack Adventures: Everything You Need to Know for Stress-Free Travel with Your Cat from Expert Cat Parents

Travel Cat’s Virtual Summit is coming up on September 29th. Ahead of the event itself, we asked each of our speakers to share some advice for harness training and cat backpack adventures like campi...

Read more
TIPS for Harness and Backpack TRAINING CATS at the Travel Cat Summit
cat backpack tips

TIPS for Harness and Backpack TRAINING CATS at the Travel Cat Summit

Shop the best gear & get more cat backpack and harness training resources: https://travelcatshop.com/ In this video from our Travel Cat Summit, we discuss tips for training your cat to travel...

Read more