Instagram is our favorite tool for marketing at Your Cat Backpack. One of the big benefits of carrying Your Cat Backpack (yes, we do wholesale, learn more here) is that our products are incredibly social media-friendly!
We want to be sure all of our retail partners — and all the incredible pet stores out there — know how to drive traffic to their store using Instagram.
Here are some of our biggest tips for driving business to your retail store with Instagram!
1. Pick a hashtag and include it in your bio
Make it easy for your customers to know what hashtag to use. Be sure to add it to all of your posts too. You can always add it to old posts. This way you can easily find and share posts your customers have posted!
2. Use story highlights for evergreen information
FAQs, store hours, the brands you carry, and press are examples of information you want people to see at all times. Make story posts and create story highlights with that content so people have easy access to it.
3. Research hashtags and locations relevant to your customers
What hashtags and locations are your (potential) customers using in their posts? Think more specifically, niche, and local than #dogs, #cat, #ilovemypets. After you find them, engage with folks who use them.
4. Run giveaways with other relevant businesses
Giveaways drive engagement. Have folks like, follow, and tag people in the comments to enter. Promote your giveaways through email too.
5. Encourage people to message and interact with you
Make your profile a business account (it's free), so people can contact you in multiple ways and use direct messages (DMs) as a customer service channel. You can use "Quick Responses" to save messages about common questions, like your address and store hours.
6. Post about your new product arrivals
Let people know when you get new products and brands in-store — it's one of the best ways to get people to follow and keep coming back!
What are your favorite tips? Your favorite retail stores to follow on Instagram? Share in the comments!
Want to bring Your Cat Backpack into your independent pet store? Fill out our wholesale interest form here.