InClover, Your Cat BackPack, True Blue & Unique Pet Care Join Forces Through Collaborative SuperZoo Experience


Your Cat Backpack

Emily Miethner


Your Cat BackPack - A Travel Cat Brand will come together with top pet brands InClover, TrueBlue, & Unique Pet Care in the “Home of the Forward Thinking Pet Owner,” a collaborative booth at pet expo, SuperZoo, August 20 - August 22.

Unlike a traditional trade show booth, the guests will be immersed into a setting that shows them how their customers will use the products in their own homes with each brand’s booth representing a different area of a house.

InClover is in the “kitchen”, featuring their award-winning pet supplements, clinically tested, designed by a biochemist and formulated to support pets’ unique physiology.

The Your Cat Backpack “backyard” will launch their new umbrella brand, Travel Cat, and a new line of products including “The Porta-Pawty” travel litter box, cat harnesses, and leashes. The new backpack, “The Navigator,” is for travel cats who love the outdoors and includes customer-requested features like a water reservoir pocket and waist strap.

TrueBlue™ believes that wellness starts with preventative health maintenance. Their “mudroom” style booth display at Superzoo will feature an array of natural pet maintenance products.

Rounding out the “home” will be the Unique Pet Care “living room” with their pet-friendly cleaning products that can be used in any area of the house.

Those who visit these brands in booth 2147, 2145, 2246, and 2244 will have the chance to win prizes, take photos in a fun photo booth, meet Rajah the Your Cat Backpack spokescat, and of course, connect with the leaders at each company.


InClover Research was born from the need for evidence-based, animal wellness products that support optimal health from the inside out. Their clinically tested supplements are designed by a biochemist and formulated to support pets’ unique physiology. Over two decades later, InClover remains the sole provider of research-based Clinical and Everyday pet supplements that address digestion, skin and coat health, joint care, urinary tract health, dental care, allergies, cardiac health and all over wellbeing. InClover continues to earn the trust of thousands of veterinarians and pet parents, providing them with the confidence they need to care for their pet like family. Because Pets Do Deserve More. Website: & Instagram: @incloverpet.

Your Cat Backpack - A Travel Cat Brand is a pet product business dedicated to nurturing and enhancing the relationship humans have with their cats. Its Travel Cat product line includes cat harnesses, leashes, and backpacks, including their best-selling cat backpack carrier, “The Fat Cat”  and The Jackson Galaxy Convertible, which hold up to 25 lbs of cat, the most weight of any cat backpacks on the market. Website: & Instagram: @yourcatbackpack.

TrueBlue combines Nature and Science to create the best Wellness and Grooming products today. They worked with Vet Experts at Washington State University to identify key pet health issues and select the best pet-friendly botanical ingredients to create natural products that really work. TrueBlue believes Wellness starts with preventative health maintenance. Regular use of TrueBlue products can help guard against some of the most common ailments of the skin, teeth, and ears, which means healthier, happier pets, and fewer trips to the vet. Website: 

Unique Pet Care helps you tackle your tinkle with their full line of safe products that work! Our products are proudly made in the USA using only the finest proprietary bacterial blends available and are guaranteed to work. Website: